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25/03/2011
Cerveceria 100 Montaditos brings Madrid to Midtown
The goods: Consider the baguette: Crusty. Substantial. Now turn it into tapas-size sandwiches with a choice of 100 fillings, pair it with frosty glasses of Spanish beer and you’ve got Cerveceria 100 Montaditos at Midtown, the first American outpost of a fast-casual Madrid chain.
25/03/2011
100 Montaditos Opens In Midtown: Home Of The $1 Serrano Ham Sandwich
"It's the first one in America," says Alexander Hiller, Director of 100 Montaditos, which just opened this past Friday in midtown Miami (just across from Hurricane Grill & Wings). There are some 200 locations worldwide (in France, Mexico, Portugal, and, mostly, in hometown Spain), so these are no rookie operators.
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