100 MONTADITOS, has captured the market, including consumers, investors and shopping centres. 100 Montaditos has captured the market in just 15 years. To consumers we have achieved “love brand” status, and to investors we have become a driver concept – a brand that attracts the public to the streets and shopping centres where it is located.
The story began in 2000 on a small beach in Islantilla, in southern Spain, with a revolutionary yet simple concept. Easy to run, with typically Spanish ingredients and a great variety. And lastly, a fun way of placing your order – a combination that has proved an all-out success.